The Fascinate system is based on a decade of proprietary research and the ground-breaking analysis of over one million professionals and their patterns of success.

Pioneered by two-time New York Times best-selling author and leading branding expert Sally Hogshead, the Fascinate Advantage® is the first personality assessment that shows you how the world sees you at your best. The system reveals what makes you uniquely fascinating, providing a clear road map for leveraging that knowledge to improve communication, lead more effectively, and develop more balanced teams.

Thousands of companies including iconic brands such as Twitter and Cisco are experiencing profound improvements in individual and team performance by putting the Fascinate system to use.

 What is Fascination?

Fascination is a neurological state of intense focus, similar to being completely engaged or in "flow". It's an intellectual, emotional, and physical response. You’re not distracted, you’re captivated. It's the sweet spot in connecting with others and effective communication.

When you successfully fascinate others, they become so completely engrossed that they’re not distracted. Research shows that when you fascinate someone, they’re more likely to listen to you and remember you. In this neurological state, your listener’s brain “lights up” in a highly engaged state of relaxed and purposeful focus.

The science of fascination is based on a decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

The science of fascination started with the question, Why do certain messages earn attention while others are ignored? 

The answer? There are patterns behind different approaches to communication, based on a broad range of disciplines, including neuroscience, linguistics, and biological anthropology. Fascination has been a powerful influence on cultures around the world since the beginning of recorded time. For centuries scholars have used the word fascination to describe the same hypnotic power of persuasion.

The Fascination System is based on branding, rather than psychology.

   ✅  We identify communication patterns, rather than personality traits.

   ✅  We tell you how the world sees you, rather than how you see the world.

   ✅  Instead of focusing on strengths, we uncover how each person is different and uniquely suited to excel in a “specialty.”

   ✅  Instead of fixing people, we highlight what people are already doing right.

This test is not built on psychology (as a traditional personality test). It’s based on branding– the response that we create in others. By measuring the signals that we send out, our research can predict how others will respond to those signals. Just as Coke and Apple can predict how consumers will respond to a message, this test is predicting how others will respond to your messages. 

The Fascinate System is not about changing who you are.

It's about seeing what you're already doing right, so you can do it on purpose.

It's about differentiating yourself in a way that's natural and authentic to you.

It's about discovering the best parts of yourself; your hidden talents and unrealized potential.

"TO BECOME MORE SUCCESSFUL, DON'T CHANGE WHO YOU ARE, BECOME MORE OF WHO YOU ARE."

~ Sally Hogshead

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